Online videos are revolutionizing media consumption worldwide. By far, the most used online video-sharing website is YouTube. In order to keep up with their consumers, businesses must be equipped to share their own videos. YouTube provides several best practices for businesses to reach and better understand their target audience. Their tips have been summarized here for your convenience:
- It is important that you create content that your audience will find useful. That is the whole reason they will be visiting your site. Examples of useful videos include product showcases, product demonstrations, how-to videos, case studies, and events.
- Utilize titles, descriptions, and tags for search engine optimization (SEO). If you use the right keywords, your videos will come up when users are searching the web.
- It is also essential that you keep videos up to date with regular uploads. This will help build your credibility.
- Make it easy for your company to be found. You can do this by including the link to your website in your video description and by embedding videos on your company website as well as your social media sites.
- Utilize YouTube’s advertising capabilities. In order to be successful, you must first know what your audience is searching for and watching on YouTube. Then adapt your existing TV ads to run on those channels. Your advertisement can take the form of pre-roll ads, in-video interactive ads, or click-to-play ads.
- Build your brand on YouTube by creating your very own YouTube channel. You can customize your channel to match your brand. By upgrading to Brand Channel, you can have access to additional customization capabilities. Then take part in the conversation with subscribers to your channel. It may also help to subscribe to similar channels.
- Track, analyze, and improve viewership because there is always room for improvement.
- Integrate YouTube as part of your marketing strategy.
Watch this short video to see how other companies, from ceiling tiles to toy manufacturers, have grown their business through the use of YouTube:
By: Gina Cook