This week, the Hospitality and Travel team will be discussing the concept of branding. This is crucial to ensure a company’s success, and there have been numerous companies within this industry that positively maintain their overall brand. Not only will this idea be better explained in the next few posts, but we will also point out the key companies who are successful in brand management.
Before we discuss these specific companies, it is important to understand what branding actually is. Joel Postman, author of Social Corp: Social Media Goes Corporate, defines branding as, “the sum total of our experiences with a company, its products, services, and employees, and the way those experiences shape our perception of the company.” As you read each post, we will be sure to make a connection between these companies and the definition.
We hope you enjoy learning more about branding and the renowned travel companies that positively demonstrate this idea.
By: Hospitality and Travel team